Tuesday, April 18, 2006

marketing


Professor at IIM ............ explaining marketing
>>> > concepts:
>>> >
>>> >
>>> >
>>> >You see a gorgeous girl at a
>>> > party. You go up to her and say, "I am very
>>> > rich. Marry me!"
>>> >That's Direct Marketing.
>>> >
>>> >
>>> >
>>>You're at a party with a bunch of
>>>friends and see a gorgeous girl. One of your friends
>>>goes up to her and pointing at you says, "He's very
>>>rich. Marry him."
>>>That's Advertising.
>>> >
>>> >
>>> >
>>> >
>>> >
>>>You see a gorgeous girl at a party.
>>>You go up to her and get her telephone number. The
>>>next day you call and Say "Hi, I'm very rich. Marry
>>> > me."
>>>That's Telemarketing.
>>> >
>>> >
>>> >
>>>You're at a party and see a gorgeous girl. You
>>>get up and straighten your tie, you walk up to her
>>>and pour her a drink. You open the door for
>>>her,
>>>pick up her bag after she drops it, offer her
>>> > a ride, and then say, "By the way, I'm very rich.
>>>Will you marry me?"
>>>That's Public Relations.
>>> >
>>> >
>>>You're at a party and see a gorgeous girl. She
>>>walks up to you and Says, "You are very rich." That's
>>>Brand Recognition.
>>> >
>>> >
>>> >
>>>You see a gorgeous girl at a party. You go up to
>>> > her and say, "I'm rich. Marry me" She gives you a
>>>nice hard slap on your face.
>>>That's Customer Feedback!!!!!
>>> >
>>> >
>>> >
>>>You see a gorgeous girl at a party. You go up to
>>> > her and say, "I am Very rich. Marry me!" And she
>>>introduces you to her husband
>>>That's demand and supply gap.
>>> >
>>> >
>>> >
>>> >
>>>You see a gorgeous girl at a party. You go up to
>>>her and before you say, "I am very rich. Marry me!"
>>>she turns her face
>>>towards you ------------
>>>she is
>>>your wife !
>>>That's competition eating into your market share.

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